1-From a small northern Louisiana town
2-Use a pressure cooker to melt plastic
3-Pour the melted plastic into book molds

Humble beginnings that hardly seem like a 1-2-3 recipe for success, but after 51 years, Mister Twister continues to lead the soft plastic fishing lure business, each year becoming more and more innovative. Innovation has been the key to Mister Twister's success since they invented the Curly Tail concept in 1972. This was a true innovation over the existing rubber or plastic lures  of the time that had little or no action. The Curly Tail changed that, and the rest is history. Brecks is the official and exclusive importer of Mister Twister products for Canada